What really determines the price of an outdoor soft-shell jacket?
A customer may see three jackets that look almost identical.
Yet retail prices can range from:
💲79
💲129
💲199
In our experience, the biggest differences often come from:
• Fabric choices
• Functional performance,water-proof / breather?
• Construction details
• Brand positioning
The interesting part?
The same jacket silhouette can be developed for completely different market segments.
Which factor do you think has the biggest impact on retail pricing?
① Fabric
② Features
③ Brand Positioning
④ Manufacturing Complexity
which one?
